The quality layer

Your brand, market & positioning. All in one.

Synthesis is the research engine underneath every tile. Do it once, then flip tiles and ship marketing at fractional cost, faster than ever.

From $200 one-time· Delivered now· Every claim sourced
What it is

The quality layer underneath every tile.

Without Synthesis, a tile is generic copy. With it, every tile is grounded in your real competitive research, your buyers' language, and the positioning gaps your rivals miss.

The data layer

Built from public exhaust: reviews, competitor copy, pricing pages, social.

The unlock

Do it once. Then flip tiles and ship marketing forever.

Positioning$50Brand Voice Audit
Positioning$200Positioning
Campaign$125Ad Copy Bundle
Conversion$350Homepage Rewrite
Content$50Headline Bank
The quality layer

Every tile pulls from your Synthesis: your voice, your competitors, your gaps.

Live sample · interactive

Open a real Synthesis.

This is the shape of the deliverable. Move through the sections, hover the map, read the evidence. Every part traces to a real source.

Synthesis · sample deliverable Live
Open territory · no competitor present
Galxe
Zealy
Layer3
Lunar
8
7
5
Delivery model → Audience gravity →
The grid
A market with an empty top half
4 competitors mapped · 3 open quadrants
Every competitor clusters in the lower band: Web3-native audiences, mixed delivery. The entire upper half, where software and AI founders live, is uncontested. Hover any point.
3 of 7 in the full deliverable · scored against every mapped competitor
Language gaps your buyers are already naming.
Cold-start solved with real humans, not ad spend
Coverage: none
"The gap between 'we shipped' and 'anyone cares' is where most launches die."
Portable contributor reputation across launches
Coverage: weak
"Contributors carry their standing across campaigns, so you never rebuild from zero."
One coordinated pod, not four agencies
Coverage: weak
"A federation of specialists under one roof, replacing four vendors."
2–3 candidates, each with a kill criterion
Where you could credibly stand.
The done-for-you human network
Sales-assist

Own the empty top-right: community-led GTM execution for Web2 SaaS and AI founders. High delivery, software audience, no one home.

Kill if: QA-wedge conversion < 15% to recurring at 90 days.
Productized wedge → ongoing pod
PLG → community

Lead with a fixed-scope launch capsule that ladders into an ongoing pod. Lower entry friction, clear upgrade path.

Kill if: < 30% of wedge buyers upgrade within two cycles.
Macro signals · dated, sourced
Why the window is open now.
AI-native startup formation +187%
Crunchbase Q3 2025

Sub-Series-B founders without in-house marketing just exploded in number. The target buyer multiplied.

67% of marketing leaders eyeing a new agency
Pavilion 2025

Buyers are actively dissatisfied with the retainer model. The switching intent is already there.

B2B organic reach down 41%
HubSpot 2025

Teams are told to do more with less. Sharper positioning beats more spend.

Computed from the run · not written by the model
How this was built.

Mined from real buyer language across Reddit, Hacker News, and review platforms, plus full extraction on the named competitors above. Every customer quote is substring-verified against the raw source, so anything the engine can't find in the data is dropped before it ships. Every why-now stat carries a source and date; unsourced claims are stripped. The grid axes are falsifiable rubrics, and each position ships with a kill criterion. This footer is generated from the actual run, never authored by the model.

The engine

It refuses to make things up.

Synthesis isn't a prompt. It's a research pipeline with verification built into the code, so the deliverable is something you can defend in a board meeting.

Mined, not imagined

Built on what real buyers say: reviews, forums, competitor pages. Real market language, not a guess at it.

Every quote, verified

Each quote is checked, character for character, against its source. If it isn't in the data, it doesn't ship.

No unsourced claims

A guard strips any stat without a real source and date. "Needs source" never reaches you.

Computed methodology

The footer on every deliverable is measured from the run: sources mined, items extracted, competitors mapped.

Three depths

Same thinking. More arrives finished.

Every tier runs the same engine. Higher tiers unlock more output and bundle more tiles, included.

Synthesis Plus
$1,000 one-time
+ 5 tiles, included ($1,500 value)
  • Everything in Synthesis
  • Hero positioning + registers
  • Ad unit library (18+ units)
  • Anti-positioning lines
  • ICP + trigger states
Synthesis Max
$3,000 one-time
+ 14 tiles, included ($5,000 value)
  • Everything in Plus
  • Manifesto + sharpening sweep
  • Pain matrix + deployment map
  • Decision log + citations
  • Priority delivery

Run it once. Then just flip tiles.

Your brand, market and positioning, all in one. The foundation every tile is built on.