About

Marketing isn't a service anymore. It's productized.

We're the studio behind Synthesis, on one mission: make agency-grade marketing immediate, affordable, and for everyone.

What productizing changed vs the old way
10×
Cheaper than an agency
$200
One-time, refundable
7
Day refund, no questions
0
Scoping calls required
How we got here

A job, a trend, and a decision.

For 5 years

He did the work

Akasha Montague spent five years in the marketing industry: positioning, copy, campaigns. The strategy clients paid agencies a fortune for.

Then

The work got productized

AI made the research fast. The package changed, not the craft. The only people pretending otherwise were the ones whose business model depended on it.

One day

Let go, with a reference

Turned out into the world with nothing but a reference. That sting is what drove the change.

Now

He built Synthesis

So the same strategy a Series A pays $120K a year for is a $200 synthesis. Same depth, no retainer, no week-long wait.

Why it works

AI made the research fast. The criteria made it good.

We took $100K+ of agency marketing and sold it as tiles, because AI is faster at analysing, better at researching, and able to review criteria at scale. "Find me a good tagline" does nothing. A series of steps, each with its own criteria, each built to be on-brand and hit one of 44+ messaging tactics, is a different beast. That's what we productized.

Marketing
should be for
everyone.
An elite positioning specialist, for the cost of a round at the bar. $200 to find out, not $15,000.
A local business
A SaaS
A tech company
An AI founder
Akasha MontagueA.
The criteria is what matters. The last 10% is where great marketing lives, and we don't ship average.
Akasha Montague · Founder, Lumens
Lumens The studio. The brand. The name on the door.
Luminaries The network behind Lumens.
Arkadian Go to market distribution.

The world is changing. We're changing with it.

Read the founding note